Die Neofold Academy, ein wachsender Anbieter für natürliche Bewegungspraktiken, wollte ihre Markenidentität und Produktstrategie schärfen, um sich klarer am Markt zu positionieren. Ziel des Workshops war es, eine Vision, Mission und ein Brand Statement zu entwickeln, die Kunden und Partner gleichermaßen ansprechen.
1. Vorbereitung: Ein detaillierter Online-Fragebogen half, die Perspektiven der Teilnehmer zu sammeln:
2. Workshop-Struktur: Der ganztägige Workshop gliederte sich in sechs Schritte:
3. Tools & Methoden:
Vision: „To restore the effortless, joyful freedom of movement your body was designed for.“
Mission: „To give professionals and enthusiasts the knowledge and practical tools to restore and develop the natural potential of the human body – in a fun, unique and safe way accessible at all levels of physical competence.“
Brand Statement: „Rediscover the joy of human movement!“
Kernbotschaft: Die Neofold Academy verbindet Wissenschaft und Evolution, um natürliche Bewegungsmuster zu fördern. Ziel ist es, Verletzungen zu reduzieren, die Genesung zu beschleunigen und die körperliche Leistungsfähigkeit zu steigern.
Im Rahmen des Workshops wurden detaillierte Personas entwickelt, die spezifische Zielgruppen klar definieren:
Andres Santamaria, Co-Founder of Neofold Academy: "Before the workshop, Max gave us the opportunity to prepare by uploading specific information about our business. This preparation set the stage for the session, and from the very beginning, Max’s holistic and neutral perspective proved invaluable in organizing the data and aligning the entire team.
As we moved through the workshop, it was incredible to see how, step by step, we were able to develop a shared understanding of the core essence of what we aim to provide as a company. Max’s professional ability to distill complex ideas and guide us toward what truly matters allowed the company’s identity to gradually take shape and become clear.
By the end of the workshop, we had actionable outcomes, and the team had a unified perspective on the company’s vision, mission, and core statements. I genuinely believe we wouldn’t have achieved such structured and meaningful results without Max’s expert guidance and insights."
Alex Schenker, Founder of Natural Mobility: "Maximilian provided a service that harnessed everything that our core team had in our minds: our vision, our impressions of what we do and how we describe it, and consolidated our creativity and ideals into one cohesive idea that we are all in sync with. He is truly gifted as an orchestrator of ideas. Everyone's ideas are like beautiful sounds, and Max masterfully plays the role of the conductor, bringing the sounds together in a symphony of clarity and synchronization.
His work not only helped us refine our brand and vision, but also brought our team closer together and more on the same page. He is deeply passionate about the work and uses means that helps people visualize their ideas on screen and organize everything in real time. Hours feels like dozens of minutes when working with Max, as his passion for bringing ideas together is infectious, and his methods are engaging and actually quite fun.
My opinion is that most small-to-medium businesses need to tighten their brand and marketing approach with someone like Max every few years, and anyone would be lucky to work with someone as passionate, professional and experienced as him."
Der Workshop lieferte der Neofold Academy die notwendigen Grundlagen für eine klare und inspirierende Markenkommunikation. Die Ergebnisse – ergänzt durch die Zielgruppenanalyse und konkretes Kundenfeedback – ermöglichen es dem Team, Kunden besser anzusprechen, die Marke zu differenzieren und eine starke Marktposition einzunehmen.